Glen Park Community Centre

Brand Refresh

Refreshing Glen Park Community Centre’s brand to be vibrant, inclusive and practical—building on the existing logo and empowering staff with accessible guidelines for in-house communications.

The Challenge

Glen Park Community Centre wanted to freshen its communications to better reflect the centre’s vibrant, fun personality—without losing the equity of the logo we designed nearly 10 years ago. The brand needed to be accessible for a diverse community and practical for a not‑for‑profit team, delivering maximum value by being easy for staff to apply across their own collateral.

Our Approach

We began with conversations about the centre’s community and audience to ensure strong alignment. We then created a refreshed brand system—graphic elements, colour palette and typography—that complemented the existing logo. Accessibility guided every decision, from contrast and legibility to clear hierarchy. Finally, we delivered comprehensive brand guidelines so the team could use the brand to its fullest potential, with straightforward instructions and examples for consistent, in‑house implementation.

The Outcome

The refreshed brand was warmly received by community members, volunteers and staff. The team gained a cohesive, energetic look they could implement easily and confidently across their materials.

We are loving our new look Emily, just loving it. We have had so much good feedback from staff and Committee about the new look, thank you.

– Heidi, CEO at Glen Park Community Centre